Negative Space

PROJECT #2 UNDER THIS ENTRY!!! SCROLL DOWN~!!!! ^^

This was a fun exhibition. I have been waiting and dying to see the pieces that are in the gallery. As Svet puts it "Waiting so badly that you forgot about it". haha. Yea, I kept thinking the opening was next Friday for some strange reason. I only found out because Svet and Mari were staying late at the office and talking about it. *phew* Didn't want to miss that.

It's held at the mini gallery, not the main one. While exhibition space was limited, there were an amazing amount of pieces in there. I saw some of those lettering works from Jim's class in there and it hit me.

I should have submitted this one too! Damn. =x It's just sitting under my bed cuz I can't bear to throw it out lol. Since it's mounted. And I'm bad at mounting.

Anyways. The Bao Bao Bakery styleguide I did for Barbara's class is in the gallery. :D My roommates Chad, Jahaira, Jenny and M@ (plus honarary roommate Randall -__-) all went as well! :D Which was great since Jenny and Jahaira had pieces in there too! We hovered over the tiny mac screen for a LONG watching ALL the MGs on display that Magdy's class did. They were all amazing. My mind cannot think in motion so they were all just brilliant!

I'm very glad the production pieces from our class are in there. Those were really fantastic. Terry, I loved the redesign of the logo. It's adorable!!! I was so happy I saw yours in there! ^____^ hehe. I am also super in love with the Tokyo posters in there. The superb one by err... Pui? Pum? -_- One of them. lol. They're both fantastic. lol. And the loved the other ones with the crane on a ski lift for Hokkaido. I loled.

Food!!! I'm so glad they were able to work out the food situation. @_@ What's an opening without food dammit?! Delicious croissant sandwiches, great hummus stuffs, veggie dip, cookies blah blah. So after perusing the whole gallery we all sat outside and ate. I went back in for more food and suddenly Jahaira runs in and scares me half to death. Followed by Jenny. They apparently discovered FRUIT PIECES unopened under the veggie platter when peering in from the window outside. The three of us freaked out and rearranged the platters so we could open up and access the fruit. lawl. Good thing too. Strawberries! Pineapples! Grapes!!! Oh my. :D We were like vultures! >:D Before I left I had Magdy open up the new box of cookies since I felt bad after our shenanigan with the fruits. lol.

Great artwork. Friends. Faculty. Food. Beat up the pillars holding up the art department. Found out Magdy can kick really really high. It was great. ^_^

Health and Beauty Project #2

For my project I am looking into redesigning the packaging for Robitussin Cough & Cold Medicine. Joe mentioned that we cannot do anything that is food. This is something you consume however I am hope it is okay since it falls into the health drug category. Not to mention over consumption of several tablespoons can take you to the hospital so it can’t be considered food. :D

the product

ROBITUSSIN COUGH & COLD

CHILDREN COUGH & COLD (CANADA)

This is the current Robitussin line. Not very exciting. It's clean. But as I child I wouldn't want to drink any of those. Especially when we compare them to our competition.

the competition

When placed along side with competitors like Triaminic, Dimetapp, Sudafed, and such Robitussin doesn't stand a chance. Our competition is fun, colorful, pretty and "yummy". Children are attracted to that. Children and parents should be the main audience in all this. Children are the ones who get sick the most often and parents will catch it from their kids. Getting children to drink medicine is a battle in itself. Parents will do anything. If a child is attracted to a certain product, you can bet the parents will buy it. Aiming it towards adults will most likely not work as well. Adult cold medicine are pretty much between Tylenol, Sudafed and Nyquil capsules. So let's not go there. The syrups will usually go towards children and a younger audience.

the company & redesign

The Robitussin company has been around for about 50 years. They were originally produced by AH Robins of Virginia however Wyeth bought them out. So technically Dimetapp isn't a threat since they are part of the same company. But as a child, I would still rather choose Triaminic or Sudafed.

Robitussin has been around for a long time their logo is well known for the plain black strip with white type so we will keep that. We want customers and parents to know that our packaging changed, but not the company and product. We're still the same medicine they have grown up on and trust. The same medicine that worked wonders on them when they were a child while still attracting the attention of their children. While we can keep a cleaner look on the adult version of the syrup, the children's definately needs a lift. It needs to convey fruity, tastey, fun! Lure children into drinking it because medicine is a parent's biggest battle and a child's worst enemy. Let's make it so that Robitussin IS the competition. >:)